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ABOUT US

AI that knows
travel — our
advantage.

ELARTEX is a technology company at the intersection of AI and the travel industry. We build solutions that deliver measurable outcomes — and we believe that companies adopting new technologies today will be the industry leaders of tomorrow.

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Elena Kurkova

FOUNDER

Elena Kurkova

Over 25 years of experience in the travel industry.

Started as a student at a small agency, worked as a sales manager for mass-market destinations, served VIP clients at a premium agency, and designed bespoke itineraries in the FIT department of a tour operator. Ten years leading destinations and product — launching from scratch, taking them to top sales positions, working with block-charter programmes and everything that comes with them. Ten years in the premium segment. Travelled the full path from mass-market product to ultra-luxury, from retail agency to DMC.

This experience means that every solution ELARTEX builds is designed by someone who understands the business from every angle: what the client needs, what the manager feels, how the leader thinks, and what the receiving partner expects.

Today, Elena is the founder and visionary behind ELARTEX, where nearly a quarter-century of industry experience meets new technologies and artificial intelligence — to make travel businesses run faster and more profitably.

Our advantage

WHY WE STAND OUT

What sets us apart from other companies is industry knowledge from the inside, and from every angle. From the perspective of the agency's client, the agency itself, the tour operator, and the receiving company. This fundamentally changes the quality of solutions — because AI built by people without industry experience doesn't understand context, and in travel, context is everything.

We don't take an off-the-shelf language model and bolt it on. Every AI solution is designed around the real processes of travel businesses: from handling client requests and tour selection to working with partners, suppliers, client data, internal procedures, and operational tasks.

Our solutions are built on our own AI algorithms and a proprietary architecture for integrations, automation, search and data processing, AI assistants, and their memory systems. The result is not just ChatGPT with prompts — it's a complete intelligent system that understands your business, embeds into your processes, and delivers measurable impact.

Our mission

MISSION

We see our mission in connecting technology with people. Not replacing one with the other, but combining them — so that the capabilities of artificial intelligence amplify what professionals already do well, and the outcome of that partnership exceeds what either side could deliver alone.

We build solutions that boost the efficiency of travel businesses. When technology is precisely integrated into a business process, it doesn't just save time — it changes the company's position in the market. Our clients become stronger, faster, and sharper than their competitors because they use tools that work for them, not tools that demand work from them.

What we stand for

VALUES

For us, business isn't about "take the money, deliver, and disappear." We stand behind the result. We promise only what we can build, and we launch a product only after we're certain it can handle real load and the client is satisfied with what they've received.

Trust and reputation are not empty words to us. Every implementation is a partnership where our responsibility doesn't end the moment we hand over the project.

We work so clients come back and refer us — because that's the only business model we believe in.

Ready to transform
your business?

Let's discuss how Elartex can streamline your travel business with AI-powered automation.

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